Although there are many ways to make money with PLR products it’s the
Internet Marketers that go the extra mile and distance themselves from
the competition that truly make more money from the PLR products they
purchase, modify and then sell for a nice profit.

Consider your standard private label rights purchaser. This marketer
knows what PLR stands for (private label rights) and also realizes
what can and cannot be done after purchasing a PLR product, based on
what the license or rights allows. Initially, they start out strong
by conducting research in order to find a great PLR product to
promote. This particular product is the complete package, meaning it
comes with the actual product, a sales letter, graphics and a few
bonus items. With the research out of the way this marketer makes
their purchase, orders a domain name, buys hosting and immediately
uploads the product on to their server and gets the Paypal button all
setup so sales can start rolling in, or will they?

Before you answer that question, consider this fact. It’s a good bet
that this individual is already ahead of most of the other people that
purchased this same PLR product because the truth is nearly 80% of the
people that bought this same PLR package will do nothing with it other
then collect digital dust on their computer’s hard drive. Knowing
this fact, it is safe to assume that this online entrepreneur will
indeed make some sales and perhaps recoup the amount of money they
initially spent on the product but there is also a strong possibility
that they won’t make a single sale because they failed to take some
additional steps that would almost guarantee profitability from their
new PLR purchase.

Step 1: Graphics Overhaul – Personally I like to purchase complete
private label rights packages and then modify them as I see fit. The
first step is to always order a new set of graphics from a designer or
create them yourself. This simple step will already set you apart
from 90% of your competitors that purchased the same PLR package.
Additionally, taking the time to perform a complete graphics overhaul
affords you the opportunity to change the name of your product
completely. For example instead of your product being called “Potty
Training Made Simple” (the original name on the graphics that came
with the PLR package) you could change the name to something like
“Easy Potty Training Solutions” or “Quick and Easy Potty Training”.

Step 2: Combine Similar PLR Products – Although combining 2 separate
PLR products, that cover the same niche or topic can be profitable I
have personally found that when you combine 3 or more products the
profitability margin increases based on the perceived value by a
visitor to your website. For example I might take a set of PLR videos
on social bookmarking techniques and combine them with some PLR
reports on social bookmaking that have come from several sources.
Here’s a better explanation:

PLR Product Number 1 – Set of 6 social bookmarking videos PLR Product
Number 2 – Report on social bookmarking PLR Product Number 3 – Reports
on Facebook, Stumbleupon, Yahoo Answers…etc

Although each of the three products above were all separate PLR
purchases and could be sold separately, when combined they are able to
form one super product that compliments itself nicely and allows you
to raise your selling price from say $17 or $27 to $37 or even $47.
Also there is already a built in time and cost savings because you
only have to purchase 1 domain name, host 1 website and spend time
promoting (sending traffic) to 1 website.

Thus far I have provided 2 simple steps that can significantly
increase the ROI for your PLR product. Here are two additional
profit-enhancing steps I take with the PLR I purchase and then resell:

Profit Enhancing Step 1 – Adding affiliate links throughout the
report. This is a great way to increase your opportunity earnings
after the initial sale. I call them opportunity earnings because the
opportunities are present provided you take advantage of them. You
can have links embedded in your report that lead back to an affiliate
product you are promoting or to your own line of products.

Profit Enhancing Step 2 – Instead of adding in a one time offer or
upsell on the download page provide a customer appreciation price -
Although there is an abundance of statistics that clearly prove the
sales volume increase based on utilizing a one time offer or upsell I
prefer instead to provide what I have coined a “Customer Appreciation
Price” or CAP for other products that I sell. What makes the CAP
different from the OTO is in the fact that the CAP never expires or
goes away. I keep it on my download page forever so that anytime a
customer visits the download page they still have the opportunity to
make a purchase. Remember that marketing adage about someone needing
to see something seven times before they take action. With a OTO they
don’t but the CAP allows them to see the offer multiple times
especially if you keep updating the download page with new materials
to be downloaded on a weekly basis.

One other quick note, I don’t usually modify the salesletters unless I
combine 2 or more products in which case a modification of the
salesletters is required. Normally I just combine all of the
saleletters into one easy to read salesletter that flows nicely.

I wrote this article to outline a few ways I increase the
profitability of PLR products that I purchase, modify and
then resell. If you follow the same tips you can increase
your online profits with PLR products.