Private Label Rights (PLR) is a wonderful addition to your offline
business as well. How can you merge the use of PLR with your offline,
brick-and-mortar business?
Your first order is to find a PLR membership that covers your
particular niche. If you sell products through a health food store
you’ll want to find a membership that has content designed to cover
health and wellness topics. If your store sells paintball and airsoft
guns your better served by a membership that sells content to the
hobby crowd.
Once you’ve found a membership and are happy with the content you must
sift through the articles that are available to you. Each article is
usually centered around one piece of a puzzle. You can join several
pieces to form a leaflet or special report.
Another option is to use several articles plus information specific to
your particular store and develop your own offline newsletter. Your
newsletter can point your current customers to your website with
special offers.
You can also use a tell-a-friend script on the site to point their
friends and neighbors to your offline newsletter. To trim costs you
can also offer the newsletter to be delivered consistently through
their email program. Send a link to your subscribers so they can read
your newsletter that is hosted online. Most people won’t open
attachments (viruses and spyware).
Include the entire newsletter in an email only if it is short — less
than 500 words. Or you can include hyperlinks to specific areas of the
newsletter based on the title of the articles.
You are drawing your current customers in to your business by
providing them with an offline newsletter through your store. You
offer to deliver the newsletter to them through their email so they
receive each and every one. You offer special discounts for online
purchases to people who receive the newsletter. You also offer your
current customers a way to share these coupons with their friends and
neighbors through a tell-a-friend script. You are driving more people
to your site (both local and distant). You are increasing your online
purchases from distant customers as well as increasing your offline
business through easy online referrals.
Private Label Rights (PLR) gives you a powerful way to leverage your
time and efforts so you may continue to offer exceptional customer
service while not being distracted by the task of writing a newsletter
every two weeks.
Gail Trahd writes at PLRWizard.com/Blog about using Private Label
Rights content to improve your business. Claim your free report
-Private Label Rights Secrets at http://www.PLRWizard.com/Blog where
you learn how to use it, how to easily modify it and how to find
content rich articles that are just perfect for your business.
Article Directory: EzineArticles
How can you use private label rights content for an offline
brick and mortar business? Is this even possible? And if
it is how will that drive more traffic through the front
door?
